Pet Wellbeing
Making holistic pet health solutions more accessible through a clear, trust-driven digital and brand experience.
Pet health
visuals & website
USA
view LIVE website
Results & Impact
Improved Customer Experience
Simplified website navigation and better product hierarchy made it easier for users to discover and compare supplements.
Elevated Social Presence
Cohesive posts and content strategies gave the brand a more professional and engaging look on their website, Instagram and Amazon, helping build trust and community over time.
Stronger Emotional Resonance
By humanizing the brand visually through animals, playful tones, and thoughtful layout, the redesign helped strengthen the emotional connection with pet parents.
Positive Stakeholder Feedback
Internal teams and long-time partners appreciated the refreshed identity for its clarity, warmth, and consistency.
Domain
Pet HealthTech
Product
Visuals & Website
Location
USA
Services
Research, Visuals &
UX/UI Design
Timeline
November 2022 - Present
About Pet Wellbeing
Pet Wellbeing is a U.S.-based company offering holistic, veterinarian-formulated supplements for dogs and cats. Founded in 2001, it combines traditional herbal wisdom with modern science to address common pet health issues like anxiety, joint pain, and kidney support. Their product line includes herbal drops and plant-based chews, all crafted with natural ingredients and a commitment to sustainability.
Pet Wellbeing's commitment to quality and efficacy is reflected in its development process, which involves a team of holistic veterinarians and clinical herbalists.
With a focus on holistic care, Pet Wellbeing continues to be a trusted resource for pet owners seeking natural alternatives to support their pets' health.
Megha has been a major asset to us at Pet Wellbeing. From the very first design strategy she created for us, our brand started to elevate and has continued to refine over the past years that we have spent working together. She is very easy to communicate with and can turn any idea (however small or unrealized) into something special. Her design work quite literally transformed our branding, and from there, she started working on our overall UX strategy. To date, she has redesigned our homepage and multiple landing pages, with much more to come in the future. As a brand department, we owe so much of our success to her great work. Thank you so much!!
Shawn H.
Branding Coordinator, Pet Wellbeing
Tools Used
Figma
Design & Prototyping
Adobe Photoshop
Visual Design
Adobe Illustrator
Visual Design
Business Goals
Pet Wellbeing needed to establish a cohesive and conversion-driven brand presence across packaging, social media, and their website. Their existing experience lacked consistency and clarity, making it difficult for customers to understand the value of their vet-formulated natural products and confidently choose the right solution for their pets.
The goal was to create a unified brand and digital experience that could build trust, simplify product discovery, and streamline the purchase journey to drive stronger engagement and sales.
My Role
Execute a comprehensive UX-led website redesign to improve discoverability, engagement, and overall user journey efficiency
Enhance user interface to strengthen brand perception while balancing clinical credibility with approachability
Create a unified packaging and digital system that translated the refreshed brand identity into a clear, trustworthy shelf presence
Challenges & Solutions
CHALLENGE #1
The brand lacked visual consistency across packaging, website, and social media, leading to a fragmented perception and diluted credibility.
THE SOLUTION
Developed a cohesive visual language applied consistently across packaging, digital assets, and web, strengthening brand recall and trust.
CHALLENGE #2
The website interface lacked clear hierarchy and visual clarity, reducing product discoverability and engagement.
THE SOLUTION
The website interface lacked clear hierarchy and visual clarity, reducing product discoverability and engagement.
CHALLENGE #3
Existing packaging did not fully communicate the brand’s credibility as a vet-formulated natural wellness provider.
THE SOLUTION
Redesigned packaging to balance clinical trust with warmth, improving shelf presence while reinforcing product efficacy and natural positioning.
CHALLENGE #4
Inconsistent visual styles and messaging across social platforms weakened brand recall and reduced perceived authority in the pet wellness space.
THE SOLUTION
Established a unified content and visual system, creating reusable templates and a consistent tone of voice to strengthen recognition and build trust over time.
Want similar results for your product?
We help early and growth-stage teams identify friction, improve conversion, and create intuitive user experiences. Let’s discuss how this could apply to your product.
book a call
Research
Brand Audit
Our brand audit examined the consistency of Pet Wellbeing’s visual identity and messaging across packaging, website, and social media.
We evaluated typography, colour systems, tone of voice, and overall brand cohesion. The analysis revealed inconsistencies in visual language and messaging, along with opportunities to strengthen credibility, warmth, and brand recall across touchpoints.
Following observations were made -
Lack of Emotional Connection
Visuals didn’t reflect warmth and care. Pet Wellbeing largely caters to pets with serious or terminal illnesses and their current brand language was not soft enough to accommodate that.
Inconsistent Visual Language
Brand collaterals across different platforms didn’t look cohesive, hence hindering brand recognition and user trust.
No Clear Pet Segmentation
Packaging lacked distinct visual cues to differentiate between products for dogs and cats, which could lead to customer confusion and hinder shelf navigation.
Cluttered Packaging Hierarchy
Product benefits and key messaging were not immediately scannable, making it hard for customers to understand the value proposition quickly.
UX Audit
Our UX audit evaluated how effectively the website supported product discovery, education, and purchase decisions in the natural pet wellness space.
We assessed navigation clarity, content hierarchy, product categorisation, and the balance between educational information and conversion elements. The review identified friction in product discovery, dense information on product pages, and opportunities to improve trust signals and mobile usability.
Following observations were made -
Poor Homepage Hierarchy
Homepage content lacked a consistent flow. Important information like featured products, benefits, or credibility markers got lost or felt randomly placed.
Missing Trust Signals
There was little reassurance for new users. No visible indicators of vet approval, customer reviews, or money-back guarantees, which are key for conversion in health and wellness markets.
Broken & Misleading CTAs
Several buttons were either non-functional or linked to irrelevant pages, creating frustration and drop-offs in the user journey.
Weak Header Messaging
The header failed to communicate the brand’s value proposition. The primary CTA was misaligned with user intent, redirecting users to a secondary page instead of letting users know what problems they were solving for them.
Cluttered Navigation
The top navigation lacked structure and was very confusing, making it difficult for users to quickly find specific product categories. Key pages were buried or inconsistently labeled.
Frustrating Search Experience
Upon inspection of heatmaps, it was found that a lot of people came on the website to look for specific products, but the search tool led users into dead ends or irrelevant results. Journeys often broke mid-way, which was frustrating for users.
Competitive Analysis
We conducted a comprehensive competitive analysis for direct and indirect competitors to understand where Pet Wellbeing stood in comparison.
Got an interesting product you’d like to talk about?
We help early and growth-stage teams identify friction, improve conversion, and create intuitive user experiences. Let’s discuss how this could apply to your product.
book a call
Design
Brand Refresh
Wireframes
UI Design
The final UI focused on making natural pet health solutions easier to explore and understand for pet parents with varying levels of familiarity with supplements and wellness products. We prioritised clarity, visual hierarchy, and guided navigation across key discovery and purchase journeys.
Decision fatigue was reduced by simplifying product categorisation, highlighting core benefits upfront, and structuring information progressively rather than overwhelming users with dense medical details.
A cohesive design system ensured consistency across web, packaging, and social assets, with a mobile-first approach to optimise readability, trust signals, and seamless shopping across devices.
Results & Impact
Improved Customer Experience
Simplified website navigation and better product hierarchy made it easier for users to discover and compare supplements.
Elevated Social Presence
Cohesive posts and content strategies gave the brand a more professional and engaging look on their website, Instagram and Amazon, helping build trust and community over time.
Stronger Emotional Resonance
By humanizing the brand visually through animals, playful tones, and thoughtful layout, the redesign helped strengthen the emotional connection with pet parents.
Positive Stakeholder Feedback
Internal teams and long-time partners appreciated the refreshed identity for its clarity, warmth, and consistency.
Got an interesting product you’d like to talk about?
We help early and growth-stage teams identify friction, improve conversion, and create intuitive user experiences. Let’s discuss how this could apply to your product.
book a call
Trusted by teams around the world
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Got a project in mind?
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Megha Nagar
Founder & Product Designer
Connect on Linkedin and get all the answers you need!
COnnect on linkedin
Pet Wellbeing
Making holistic pet health solutions more accessible through a clear, trust-driven digital and brand experience.
Pet health
visuals & website
USA
Pet health
visuals & website
USA
Improved Customer Experience
Simplified website navigation and better product hierarchy made it easier for users to discover and compare supplements.
Elevated Social Presence
Cohesive posts and content strategies gave the brand a more professional and engaging look on their website, Instagram and Amazon, helping build trust and community over time.
Stronger Emotional Resonance
By humanizing the brand visually through animals, playful tones, and thoughtful layout, the redesign helped strengthen the emotional connection with pet parents.
Positive Stakeholder Feedback
Internal teams and long-time partners appreciated the refreshed identity for its clarity, warmth, and consistency.
Results & Impact
Domain
Pet HealthTech
Product
Visuals & Website
Location
USA
Services
Research, Visuals & UX/UI Design
Timeline
November 2022 - January 2026
About Pet Wellbeing
Pet Wellbeing is a U.S.-based company offering holistic, veterinarian-formulated supplements for dogs and cats. Founded in 2001, it combines traditional herbal wisdom with modern science to address common pet health issues like anxiety, joint pain, and kidney support. Their product line includes herbal drops and plant-based chews, all crafted with natural ingredients and a commitment to sustainability.
Pet Wellbeing's commitment to quality and efficacy is reflected in its development process, which involves a team of holistic veterinarians and clinical herbalists.
With a focus on holistic care, Pet Wellbeing continues to be a trusted resource for pet owners seeking natural alternatives to support their pets' health.
Megha has been a major asset to us at Pet Wellbeing. From the very first design strategy she created for us, our brand started to elevate and has continued to refine over the past years that we have spent working together. She is very easy to communicate with and can turn any idea (however small or unrealized) into something special. Her design work quite literally transformed our branding, and from there, she started working on our overall UX strategy. To date, she has redesigned our homepage and multiple landing pages, with much more to come in the future. As a brand department, we owe so much of our success to her great work. Thank you so much!!
Shawn H.
Branding Coordinator, Pet Wellbeing
Tools Used
Figma
Design & Prototyping
Adobe Photoshop
Visual Design
Adobe Illustrator
Visual Design
Business Goals
Pet Wellbeing needed to establish a cohesive and conversion-driven brand presence across packaging, social media, and their website. Their existing experience lacked consistency and clarity, making it difficult for customers to understand the value of their vet-formulated natural products and confidently choose the right solution for their pets.
The goal was to create a unified brand and digital experience that could build trust, simplify product discovery, and streamline the purchase journey to drive stronger engagement and sales.
Our Role
My Role
Execute a comprehensive UX-led website redesign to improve discoverability, engagement, and overall user journey efficiency
Enhance user interface to strengthen brand perception while balancing clinical credibility with approachability
Create a unified packaging and digital system that translated the refreshed brand identity into a clear, trustworthy shelf presence
Challenges & Solutions
CHALLENGE #1
The brand lacked visual consistency across packaging, website, and social media, leading to a fragmented perception and diluted credibility.
THE SOLUTION
Developed a cohesive visual language applied consistently across packaging, digital assets, and web, strengthening brand recall and trust.
CHALLENGE #2
The website interface lacked clear hierarchy and visual clarity, reducing product discoverability and engagement.
THE SOLUTION
The website interface lacked clear hierarchy and visual clarity, reducing product discoverability and engagement.
CHALLENGE #3
Existing packaging did not fully communicate the brand’s credibility as a vet-formulated natural wellness provider.
THE SOLUTION
Redesigned packaging to balance clinical trust with warmth, improving shelf presence while reinforcing product efficacy and natural positioning.
CHALLENGE #4
Inconsistent visual styles and messaging across social platforms weakened brand recall and reduced perceived authority in the pet wellness space.
THE SOLUTION
Established a unified content and visual system, creating reusable templates and a consistent tone of voice to strengthen recognition and build trust over time.
Want similar results for your product?
We help early and growth-stage teams identify friction, improve conversion, and create intuitive user experiences. Let’s discuss how this could apply to your product.
Research
Brand Audit
Our brand audit examined the consistency of Pet Wellbeing’s visual identity and messaging across packaging, website, and social media.
We evaluated typography, colour systems, tone of voice, and overall brand cohesion. The analysis revealed inconsistencies in visual language and messaging, along with opportunities to strengthen credibility, warmth, and brand recall across touchpoints.
Following observations were made -
Lack of Emotional Connection
Visuals didn’t reflect warmth and care. Pet Wellbeing largely caters to pets with serious or terminal illnesses and their current brand language was not soft enough to accommodate that.
Inconsistent Visual Language
Brand collaterals across different platforms didn’t look cohesive, hence hindering brand recognition and user trust.
Cluttered Packaging Hierarchy
Product benefits and key messaging were not immediately scannable, making it hard for customers to understand the value proposition quickly.
No Clear Pet Segmentation
Packaging lacked distinct visual cues to differentiate between products for dogs and cats, which could lead to customer confusion and hinder shelf navigation.
Lack of Emotional Connection
Visuals didn’t reflect warmth and care. Pet Wellbeing largely caters to pets with serious or terminal illnesses and their current brand language was not soft enough to accommodate that.
Inconsistent Visual Language
Brand collaterals across different platforms didn’t look cohesive, hence hindering brand recognition and user trust.
Cluttered Packaging Hierarchy
Product benefits and key messaging were not immediately scannable, making it hard for customers to understand the value proposition quickly.
No Clear Pet Segmentation
Packaging lacked distinct visual cues to differentiate between products for dogs and cats, which could lead to customer confusion and hinder shelf navigation.
UX Audit
Our UX audit evaluated how effectively the website supported product discovery, education, and purchase decisions in the natural pet wellness space.
We assessed navigation clarity, content hierarchy, product categorisation, and the balance between educational information and conversion elements. The review identified friction in product discovery, dense information on product pages, and opportunities to improve trust signals and mobile usability.
Following observations were made -
Poor Homepage Hierarchy
Homepage content lacked a consistent flow. Important information like featured products, benefits, or credibility markers got lost or felt randomly placed.
Missing Trust Signals
There was little reassurance for new users. No visible indicators of vet approval, customer reviews, or money-back guarantees, which are key for conversion in health and wellness markets.
Broken & Misleading CTAs
Several buttons were either non-functional or linked to irrelevant pages, creating frustration and drop-offs in the user journey.
Weak Header Messaging
The header failed to communicate the brand’s value proposition. The primary CTA was misaligned with user intent, redirecting users to a secondary page instead of letting users know what problems they were solving for them.
Cluttered Navigation
The top navigation lacked structure and was very confusing, making it difficult for users to quickly find specific product categories. Key pages were buried or inconsistently labeled.
Frustrating Search Experience
Upon inspection of heatmaps, it was found that a lot of people came on the website to look for specific products, but the search tool led users into dead ends or irrelevant results. Journeys often broke mid-way, which was frustrating for users.
Poor Homepage Hierarchy
Homepage content lacked a consistent flow. Important information like featured products, benefits, or credibility markers got lost or felt randomly placed.
Missing Trust Signals
There was little reassurance for new users. No visible indicators of vet approval, customer reviews, or money-back guarantees, which are key for conversion in health and wellness markets.
Broken & Misleading CTAs
Several buttons were either non-functional or linked to irrelevant pages, creating frustration and drop-offs in the user journey.
Weak Header Messaging
The header failed to communicate the brand’s value proposition. The primary CTA was misaligned with user intent, redirecting users to a secondary page instead of letting users know what problems they were solving for them.
Cluttered Navigation
The top navigation lacked structure and was very confusing, making it difficult for users to quickly find specific product categories. Key pages were buried or inconsistently labeled.
Frustrating Search Experience
Upon inspection of heatmaps, it was found that a lot of people came on the website to look for specific products, but the search tool led users into dead ends or irrelevant results. Journeys often broke mid-way, which was frustrating for users.
Competitive Analysis
We conducted a comprehensive competitive analysis for direct and indirect competitors to understand where Pet Wellbeing stood in comparison.
Got an interesting product you’d like to talk about?
We help early and growth-stage teams identify friction, improve conversion, and create intuitive user experiences. Let’s discuss how this could apply to your product.
Design
Brand Refresh
UI Design
The final UI focused on making natural pet health solutions easier to explore and understand for pet parents with varying levels of familiarity with supplements and wellness products. We prioritised clarity, visual hierarchy, and guided navigation across key discovery and purchase journeys.
Decision fatigue was reduced by simplifying product categorisation, highlighting core benefits upfront, and structuring information progressively rather than overwhelming users with dense medical details.
A cohesive design system ensured consistency across web, packaging, and social assets, with a mobile-first approach to optimise readability, trust signals, and seamless shopping across devices.
Wireframes
Results & Impact
Improved Customer Experience
Simplified website navigation and better product hierarchy made it easier for users to discover and compare supplements.
Elevated Social Presence
Cohesive posts and content strategies gave the brand a more professional and engaging look on their website, Instagram and Amazon, helping build trust and community over time.
Stronger Emotional Resonance
By humanizing the brand visually through animals, playful tones, and thoughtful layout, the redesign helped strengthen the emotional connection with pet parents.
Positive Stakeholder Feedback
Internal teams and long-time partners appreciated the refreshed identity for its clarity, warmth, and consistency.
Got an interesting product you’d like to talk about?
We help early and growth-stage teams identify friction, improve conversion, and create intuitive user experiences. Let’s discuss how this could apply to your product.
More Cases
Unlisted Assets
Leading Indian fintech platform enabling the discovery and transaction of unlisted shares through a secure, transparent process.
FINTECH
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RESULTS
Lower Onboarding Drop-Off
Higher Trade Completion
Streamlined Trade & Exit Flows
Increased Transaction Confidence
VIEW CASE STUDY
Green Portfolio
SEBI-registered Indian portfolio management and research firm offering personalized, goal-based investing.
FINTECH
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2× increase in user engagement
70% increase in returning users
2.75× increase in engaged sessions
VIEW CASE STUDY
Unlisted Assets
Leading Indian fintech platform enabling the discovery and transaction of unlisted shares through a secure, transparent process.
FINTECH
WEBapp
INDIA
RESULTS
VIEW CASE STUDY
Lower Onboarding Drop-Off
Higher Trade Completion
Streamlined Trade & Exit Flows
Increased Transaction Confidence
Pet Wellbeing
US-based pet health platform providing natural, vet-formulated wellness solutions for pets.
Pet health
visuals & website
USA
RESULTS
VIEW CASE STUDY
Improved Customer Experience
Elevated Social Presence
Stronger Emotional Resonance
Positive Stakeholder Feedback
View All Projects
Got a project in mind?
Let’s chat!
Can’t wait to discuss your idea?
Megha Nagar
Founder & Product Designer
Connect on Linkedin and get all the answers you need!
COnnect on linkedin
Got a project in mind?
Let’s chat!
Can’t wait to discuss your idea?
Megha Nagar
Founder & Product Designer
Connect on Linkedin and get all the answers you need!
COnnect on linkedin
Got a project in mind?
Let’s chat!
Can’t wait to discuss your idea?
Megha Nagar
Founder & Product Designer
Connect on Linkedin and get all the answers you need!
COnnect on linkedin
Trusted by teams
around the world
Trusted by teams around the world